Video

Get Your Self Storage Noticed By Saying Thank You On Video

A sincere thank always makes an impact.  I’m not talking about some benign “thanks,” but a real, heartfelt thank you. You’ll make even more impact when you say “thank you” with video.  A video thank you is as easy as talking and gives you a chance to heighten the intimacy and sincerity.  You customers will […]

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Your Two Year Self Storage Social Media Marketing Advantage

Here’s the gist of the video: Self Storage operators who are making a concerted effort to figure out Social Media Marketing today are getting a 2 year head start on most of their competition. Watch the video or read below for the details. Three reasons most people are going to go slow. History Staff Structure […]

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Selling Lessons From Extra Space

I wanted to find out how Extra Space sold their insurance product because I heard that they had very high conversion rates (anecdotally, something like 90% of their customers pay for insurance).  The video below documents my mystery shop and what I learned that can be applied to my business (and yours). Below the video […]

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How To Use A Flip Camera To Record Self Storage Testimonials

When you ask your customers to write a review, often they will agree, but the process is quickly out of your control.  No matter how easy you make it for them to leave the review, there is no guarantee that anything will make it online. An alternative is to take matters into your own hands […]

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Self Storage Sales – Make a Better Invitation

Too many self storage managers are missing an opportunity when they invite prospective customers to “come see the unit”  or “come check out the facility”. Don’t get me wrong, inviting the prospect to do something is a good strategy.  I recommend that you make your first invitation an invitation to rent a storage space.  In […]

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You Learn Something Important When a Prospect Says No

I hope you wrap up your phone conversations with prospective customers by inviting them to move forward and rent a storage unit from you.  If you do, your prospect will sometimes say “No”. Although we all hope they say “yes” every time, even getting a “No” is a good thing. Watch the video below and […]

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