Motivation Doesn’t Solve A Skill Problem

This is the first post in a series I will publish over the next few weeks about creating a sales culture in your self storage business. These posts are probably most relevant to people who have responsibility for more than one location, like self storage owners, asset managers, directors of property management or operations, district […]

Read the full article →

The Wrong Reason To Ask “What Are You Storing” And What To Do Differently

“What will you be storing?” is the most commonly misused question asked by self storage managers. It’s misused because for most storage managers the only purpose for the question is to get the size recommendation “just right”.  They are missing an opportunity to expand their vision of what their prospect is going to need and […]

Read the full article →

3 Phone Sales Metrics That Make You a Management Genius

If you manage the on-site staff at a self storage facility here are 3 metrics that help will help you manage more effectively and improve your selling efforts. Gross phone leads over time Tracking phone leads over time has two benefits. First, it tells you how many times your on-site manager has had the opportunity […]

Read the full article →

Does Yelp Matter?

If you are like me, you want your prospective customers to be primed and ready to buy when they call on the phone. Online reviews are often prominent in search engine results and therefore represent a good way to influence your prospective customers before they ever talk to you.  So, one take-away from this post […]

Read the full article →

Bedhead Book Review – Word of Mouth Marketing

This morning my wife said I had good bedhead and I should do another book review.  How could I resist.  So, I have another book that you should know about: Word of Mouth Marketing by Andy Sernovitz. It looks like there is a new, revised edition and that’s why the cover looks different than the […]

Read the full article →

Recently Published In Three Places

The more I’ve been publishing online, the more traditional publishers have asked me to write for them.  So… I wrote a kick-butt article about making the most of online reviews and testimonials that was published in the May 2010 issue of the Ministorage Messenger.  Although the Ministorage Messenger charges for their back issues, they let […]

Read the full article →

← Previous Entries

Next Entries →