Here’s the Next #StorChat Topic

Facebook Marketing Revisited
Wednesday August 29, 2012 at 1pm Pacific

We will talk about what is working and what isn’t.  If you are feeling stuck, join us and ask your industry friends for help. We’ll see who has experimented with Facebook ads and what kind of results did they see.  We’ll also talk about connecting with current customers and staying in touch with past customers who might need storage again.

Upcoming #StorChat Topics

September 5, 2012 – Approaching Home Stagers and Professional Organizers (and other niche markets adjacent to self storage)

September 12, 2012 – Nonprofit efforts at work.  Benefits and pitfalls (if any) of supporting your community.

More to come…

Past #StorChat Topics (Incomplete List!)

Wednesday, August 22, 2012 at 1pm Pacific– Calculating the Cost To Acquire A Customer.  Why do it? How to do it? How to make it easier?

Wednesday August 15, 2012 at 1pm Pacific: Your Website: Show & Tell
Show off your website and learn from each other about what is working and what isn’t.

Wednesday, August 8th, 2012 at 1pm Pacific: Turning a Rising or Falling Real Estate Market Into More Rentals
We shared ideas about how storage operators can use trends in the real estate market to our advantage.  When home values are increasing, how does that change the types of customers we get and their intended uses for storage?  How does the health of the real estate market affect what people are willing to pay for storage?  Are contractors coming back to life, and when should self storage operators go after them?  If your local real estate market is still weak, what opportunities does that open up?

Wednesday, August 1st, 2012 at 1pm Pacific: Project and Task Management
Discussion about how we keep track of all of the stuff we need to do.  Share tips on how you get stuff done and keep things from falling through the cracks.

Wednesday, July 25th, 2012 at 1pm Pacific: Community Marketing

Many self storage operators would like their on-site staff to build relationships with others in the community who may be a good source of referrals.  In this chat we’ll talk about what is working to generate referrals and how to be more efficient and effective in this type of marketing.

Wednesday, July 18th, 2012 at 1pm Pacific: Growing Participation in #StorChat

The more people that participate in #StorChat the more interesting it becomes.  We’ll discuss how we can double the number of people who participate in #StorChat

Wednesday, July 11th, 2012 at 1pm Pacific: Key Metrics – What do you track and why