How To Talk About Climate Controlled Storage (So People Understand)

Have you ever heard a regular person, (i.e. not in the storage industry), ever describe anything as “climate controlled”? Yeah, me neither. Rather than asking prospective customers if they would prefer “a space that is climate controlled or non-climate…” ask them, “are you looking for  a space that is more like a garage, or would […]

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Use the Exposure Effect to Get More Referrals (No Selling Required)

I’m assuming you are building relationships with people in your community who are able to refer new customers to you.  People like real estate agents, apartment complex managers, and other self storage managers.  (If you really want to step up your game in this department you should talk to Storage Marketing Solutions.) Before people start […]

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Self Storage Conference Commando

In a few weeks Inside Self Storage will be hosting their annual self storage conference in Las Vegas. If you are attending (ISS or any conference for that matter) here’s are 15 tips on how to make the most of your investment of money and time by Keith Ferrazzi – Author of Never Eat Alone […]

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Social Media Demands A Smile

Even if you don’t get the whole social media craze, all you need to know is that some of your customers do. They are blogging, tweeting, posting status updates on Facebook and LinkedIn, posting pictures on Flickr, videos on YouTube, and leaving reviews on Yelp, Google, YP.com, and Citysearch. In case you haven’t given it […]

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How “Saying The Words” Made Me Above Average

In September and October of 2010 I was invited to speak at the Inside Self Storage conference in New Orleans, the California Self Storage Association conference in San Diego, and the Texas Self Storage Association conference in Fort Worth. Many people fear public speaking, but I happen to love it.  (If anyone reading this would […]

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How to Actually Get Benefit From Your Recorded Calls (In A Few Minutes A Week)

Do you record some or all of your incoming calls?   Here is a step-by-step guide for getting the maximum sales training benefit from the calls you already record without spending a lot of your time. The first step is to pick something very specific that you would like your store managers to work on. The […]

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