Persuasion

Selling Lessons From Extra Space

I wanted to find out how Extra Space sold their insurance product because I heard that they had very high conversion rates (anecdotally, something like 90% of their customers pay for insurance).  The video below documents my mystery shop and what I learned that can be applied to my business (and yours). Below the video […]

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Self Storage Managers Make Rent Increases Work

This one goes out to amazing on-site property managers everywhere…. Your corporate office, or boss, or the owner of the property you work at might decide it is time to raise rental rates (either to some of your existing customers or by increasing the asking rates for prospective customers). They may dictate the rate increases, […]

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Does Yelp Matter?

If you are like me, you want your prospective customers to be primed and ready to buy when they call on the phone. Online reviews are often prominent in search engine results and therefore represent a good way to influence your prospective customers before they ever talk to you.  So, one take-away from this post […]

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Bedhead Book Review – Influence, The Psychology of Persuasion

Don’t be intimidated by the academic sounding Title. It’s a great book that will help your self storage business. Here’s the review. You can pick up a copy on Amazon. (Affiliate Link)

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How To Use A Flip Camera To Record Self Storage Testimonials

When you ask your customers to write a review, often they will agree, but the process is quickly out of your control.  No matter how easy you make it for them to leave the review, there is no guarantee that anything will make it online. An alternative is to take matters into your own hands […]

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Are You Worthy?

About 6 weeks ago Poppy Behrens, the editor of the Ministorage Messenger, asked me to write an article about how self storage marketing professionals can use testimonials and reviews to help sell more self storage spaces. This got me to thinking.  If testimonials and reviews are a proven way to persuade people to buy what […]

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