Social Media

Eye Popping Social Media Metrics Relevant to Self Storage

The good folks at the Texas Self Storage Association have invited me to speak at their Executive Retreat next week about social media.  I jumped in and started experimenting with social media just because my ‘gut” told me that it was more than a passing fad.  Alas, no one at an *Executive* Retreat really cares […]

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Why I Waste Time Blogging

People ask me all the time why I spend time writing this blog and sharing my  “secrets”. They want to know “What’s in it for me” especially since I’m not constantly selling webinars or in other ways asking you to open your wallet. So I thought I’d take a minute and give you a peek […]

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Social Media Demands A Smile

Even if you don’t get the whole social media craze, all you need to know is that some of your customers do. They are blogging, tweeting, posting status updates on Facebook and LinkedIn, posting pictures on Flickr, videos on YouTube, and leaving reviews on Yelp, Google, YP.com, and Citysearch. In case you haven’t given it […]

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14 Killer Self Storage Social Media Resources

The awesome Ginny Sutton and Emily Matthews at the  Texas Self Storage Association recently asked me to share my thoughts about social media marketing at their annual conference in Fort Worth.  For fun I made a video of the “unboxing” of the thank you gift they gave me for donating my time as a speaker.  […]

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Does Yelp Matter?

If you are like me, you want your prospective customers to be primed and ready to buy when they call on the phone. Online reviews are often prominent in search engine results and therefore represent a good way to influence your prospective customers before they ever talk to you.  So, one take-away from this post […]

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