Here’s a quick peek at what I’ll be up to social-media-wise in 2012.
- Driving massive (by storage standards) customer reviews to Google Places.
- Getting more of my stores and/or markets on Twitter (it’s not the biggest social network, but it’s the easiest to start with).
- Getting smart phones into the hands of my store managers. Smartphones = Social Media Weapons.
- Creating at least 2 community events for each of my locations/markets that are awesome enough to get the community talking (online and offline).
- Training my store managers on the basics of “how to do social media for business” so that they can experiment without fear.
- Creating more robust social media guidelines for my company and employees.
- Having my managers attend (maybe even host) tweetups and other events that allow them to meet virtual contacts in real life.
- Doing more with video (video testimonials, video tours, videos of my managers, videos of our referral partners, etc.)
- Experimenting with Facebook advertising.
- More experimenting with tools like Hootsuite and Sprout Social to better scale my social media experiments.
- Creating and managing to an editorial calendar.
- More connecting with local bloggers.
For the bonus round, here are are few social-media-ish things I’ll be doing with SellingStorage.com in 2012
- At least 40 SellingStorage blog posts are going up (this is number 3).
- Putting my follow up workshop on sale for a couple days next week to help you start 2012 with a BANG.
- Figuring out a legitimate reason to have the SellingStorage Facebook page or I’m shutting it off.
- Guest posting on other blogs (at least 5 posts).
- Continue #StorChat.
- Speaking at ISS in Las Vegas on Social Media Marketing.
What are you up to this year? What do you think I missing?
Photo credit: Cappellmeister
